Nike products are renowned for their unique design is well-known novel, the three new series of products is the most referred to the flexibility of its cushioning system. NIKE SHOX cushioning system is flexible Nike official November launch to the world of sports shoes of the latest technology, which after a marathon 16-year study, at the same time, NIKE SHOX series of sports shoes is the shoe through the long history of development and the most stringent product testing. Department of elastic heel cushioning column design inspiration from the rocket boosters; silver design of the uppers are from the silver 1995 Porsche sports car factory. Stretch NIKESHOX column cushioning material is not common, but a high-tech high wear-resistant flexible foam material, in the past, mainly used in Formula One racing chassis suspension system. These flexible cushioning principle as trampoline column. "Shock absorption and control the fate of the energy, and rapidly progressive backstepping.

Nike NIKE SHOX flexibility in the new cushioning system used for the first time advertising the "BOING" of the word. Their "Boing" is an onomatopoeia, such as the voice of a rebound. Is described in NIKE SHOX athletic shoes to feel the flexibility of the athletes, but also a summary of the most vividly NIKE SHOX cushioning system, flexible functional flexibility. NIKE SHOX and bring the world's first voice of "Boing" is in the 2000 Sydney Olympics. Olympic Games, the U.S. Dream Team of Carter, Jason Kidd a, a Tim Hardaway, Allan Houston, a, a Rahim Abdullah in all matches are wearing basketball shoes NIKE SHOX race .